Question: Chapter 2: You are a CIO who is working with a CFO on an IT project that lacks a lot of quantitative justification, i.e., much

 Chapter 2: You are a CIO who is working with a

Chapter 2: You are a CIO who is working with a CFO on an IT project that lacks a lot of quantitative justification, i.e., much of the value is qualitative in nature. (1) List three quantitative measures of value. (2) List three qualitative measures of value. (3) What are some ideas you have to convince the CFO of the value of the project, qualitative as it may be for the most part? (4) Why are qualitative measures of value more difficult to measure

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