Chapter 20 Homework i Saved Help Save & Exit Sub This activity is important because firms have three forms of personal selling available to them: order taking, order getting, and customer sales support activities. Marketing managers must determine which of the types of personal selling is best for their firm, product, and goals. While some firms use only one of the personal selling activities, some firms use all of them. The goal of this exercise is to identify the difference between the various forms of personal selling. 5 points Roll over each personal selling job description and example job to determine which form of personal selling it matches with, then drop it onto the proper spot in the graphic 00:26:48 Salesperson visits eBook Finds and closes Ford salesperson References Frito-Lay Form of Personal Selling Job Description Example Job salesperson Perform promotions Outside order ta Identifies problems e order ta Plavix rep Outside order getter Kohl's cashier Inside order getter Finds and closes by phone Missionary salesperson Xerox rep in DC Sales engineer Dow Chemical rep Sales clerks Reset