Chapter 21 Homework, 4

Segment Contribution Margin Analysis The Walt Disney Company (DIS) is a global entertainment company that is organized into four business segments as follows: Media Networks: Television production and distribution, including ABC television network, ESPN, National Geographic. Parks, Experiences, and Products: Studio Entertainment: Music and motion picture production and distribution, including Twentieth Century Studios, Marvel, and Lucasfilm. Direct-to-Consumer \& International: Streaming services, including Disney+, ESPN+, and Hulu. For a recent year, Disney reported the following segment results (in millions): The Walt Disnev Combanv b. Compute the contribution margin ratio for each segment. Round ratios to the nearest tenth of a percent. Contribution Margin Ratio Media Networks Parks, Experiences, and Products Studio Entertainment Direct-to-Consumer \& International c. Based on your answers to (a) and (b), interpret the segment performance. Disney's normal operations for these segments. Feedback Check My Work Partially correct