Chapter 3 Discussion

1. A client wishes to use the mark HOLIDAY DREAMIN' for travel service to be offered throughout the United States and in Australia. Discuss the type of search that should be conducted.
2. A client wishes to the mark SHAN'S COFFEE CUP for a coffee shop to be located solely in Athens, Georgia. Discuss the type of search that should be conducted.
3. A client wishes to use the mark BLOWOUT BUYS for a Fourth of July promotional event. Discuss the type of search that should be conducted.
4. A client wishes to use the mark CUPCAKE HEAVEN for cupcakes and related bakery products. Your preliminary search discloses registrations for MY CUPCAKE GARDEN, SUBLIME CUPCAKES, and CUPCAKE COMMUNITY for bakery goods and services. What does the coexistence of these marks suggest, if anything?
5. Your preliminary search for the mark ANGEL'S LEMON DROP for retail clothing store services discloses that a previous registration for LEMON DROPS BY ANGEL for identical service has expired. What, if anything should you do?

Putting It into Words

Draft a paragraph to be inserted into a letter to client explaining the advantages of conducting a full or comprehensive trademark search.