Chapter $3.$ Models to Analyze Marketing Environment &$.$ Strategic Marketing

&Positioning

$3\mathrm{.}1$ Analyze the Models to Analyze Marketing Environment

Apply Porters $5$ force model to the organization selected

Apply the SWOT analysis to the organization selected and explain how it helps to

analyze Marketing Environment

Apply the Porters Generic Strategy on Business strategy for the organization selected

with examples

Conducted the PESTEL analysis to the organization selected

Apply the Ansoff matrix model to analyze marketing environment of the

organization selected

Apply the BCG matrix model to the organization selected with examples

Explain how the selected organization adopt customer relationship $($CRM$)$marketing

and its benefits

$3\mathrm{.}2.$ Analyze the linking Strategic Marketing & Positioning.

Explain the Strategic Positioning in the selected organization

Explain the Strategic Targeting in the selected organization.

Explain the tactics used by the selected organization in its strategic positioning.

Chapter $4$: Conclusion & Recommendations

Provide recommendations to enhance the Strategic positioning in the organization for the

future