Chapter 3 Sample Questions: . Define the term \"stickiness\" as used in electronic commerce. In one or two paragraphs, explain why it is important for advertising-supported Web sites to have this characteristic. . Define "channel conflict\" and describe how a consumer electronics company that sells its products both in retail stores and online might deal with this issue. . Define and distinguish between disintermediation and reintermediation. . Compare the economics of producing digital goods with the economics of producing physical goods. . What should a company do to ensure that its Web site created an impression consistent with its established image and brand reputation