Chapter $4$ Exereises

Ask five different friends to freely recall as many brands of hotel chains, pizza restaurants, and NFL teams as they can, and see if Miller's Rule regarding short$-$term memory applies. Do the results vary by level of knowledge or interest?

Find print advertisements that include salient stimuli and justify your choices.

Find a print advertisement that includes stimuli that are vivid $($for you$)$ and justify your choice.

Describe how marketers of Levi's Jeans could use sensory$-$based marketing messages to increase sales. Identify one technique for each of the five senses

Notes

Make sure to use the case study rubric to address this assignment. Also, for question two and three, make sure to scan$/$screenshot your print advertisement and send them together with the assignment.