Question: CHAPTER 4 FORECASTING 155 TABLE 4.3 Data for Last Year's Magic Ticket Sales Pricing Model TEAM DATE* DAY OF WEEK* TIME OF YEAR RATING OF

CHAPTER 4 FORECASTING 155 TABLE 4.3 Data for Last Year's Magic Ticket Sales Pricing Model TEAM DATE* DAY OF WEEK* TIME OF YEAR RATING OF OPPONENT ADDITIONAL SALES POTENTIAL Phoenix Suns November 4 Wednesday D $12,331 Detroit Pistons November 6 Friday $29,004 Cleveland Cavaliers November 11 Wednesday $109,412 Miami Heat November 25 Wednesday D 3 $75,783 Houston Rockets December 23 Wednesday 3 2 $42,557 Boston Celtics January 28 Thursday $120,212 New Orleans February 3 Monday $20,459 Pelicans L A. Lakers March 7 Sunday $231,020 San Antonio Spurs March 17 Wednesday $28,455 Denver Nuggets March 23 Sunday $110,561 NY Knicks April 9 Friday $44,971 Philadelphia 76ers April 14 Wednesday $30,257 "Day of week rated as 1 - Monday, 2 - Tuesday, 3 - Wednesday, 4 - Thursday, 5 - Friday, 6 - Saturday, 5 - Sunday, 3 - holiday. 2. Use the data to build a model with rating of the opponent as 4. What additional independent variables might you suggest to the sole independent variable. include in Perez's model? 3. Using Perez's multiple-regression model, what would be the additional sales potential of a Thursday Miami Heat game "You may wish to view the video that accompanies this case before played during the Christmas holiday? answering these questions

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