CHAPTER 4 Market segmentation is a two-step process that involves? . The correct number of submarkets in a broad product-market. Market segmentation applies only to consumer goods and services? What are customer types? How to do market segmentation. Segmentation should be viewed as what type of process? What are "good" market segments? . When would a marketer use two different marketing mix strategies? CHAPTER5 . What are psychological variables that affect consumer buying? What are the "hierarchy of needs?" . When marketers work with existing attitudes. economic buyer" is a person who Discretionary income is defined as? Consumer needs across various countries. Know the ranking of the "hierarchy of needs" model An" . When studying consumer needs, a marketer should? CHAPTER6 Business and organizational customers. Multiple-buying influence means? Organizational customers do what activities? Who is involved in organizational buying? What is a requisition? What's the role of a purchasing manager? What is a vendor analysis