Chapter 4 Targeting

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

1. This question gives you more market sizing practice (its a skill youll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints:
   1. Go online and find the number of high schools in your citys school districts. If you live in a large city, focus on only the largest school district.
   2. Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
   3. Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice