Question: Chapter 4_Customer Behaviour Assignment_5%_12 points The general model of customer experience includes five steps and can be applied to any exchange, whether the exchange is

Chapter 4_Customer Behaviour Assignment_5%_12 points The general model of customer experience includes five steps and can be applied to any exchange, whether the exchange is complex, such as buying a computer, or simple, such as getting your morning coffee from Tim Hortons Think about a recent purchase you made for something above $100. Recount your experience by listing what happened in each step of the experience. Rubrics: (12 points) Knowledge and understanding of 5 steps in exchange 3 points Application to your buying experience in each step 3 points Analysis of each step 3 points Evaluative approach 3 points

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