Question: Chapter 5: An Integrative Model for Technology-Driven Innovation and External Technology Commercialization - Due Date 2 May 2021 After reading chapter 5 it became clear

Chapter 5: An Integrative Model for

Chapter 5: An Integrative Model for Technology-Driven Innovation and External Technology Commercialization - Due Date 2 May 2021 After reading chapter 5 it became clear that MDI and TDI projects are different because they start with a different input (technology or market) and are generally aimed at a different type of output (incremental or breakthrough product innovations). Since TDI projects are often not initiated because of a recognized and clearly defined market need, and the market is not familiar with the technology being introduced, the type of commercialization activities carried out for TDI projects should differ from those carried out for MDI projects. Answer below questions: 1. Does the NPD (New Product Development) process for discontinuous products differ from the process for incremental, or continuous, products? 2. To overcome the limitations that are associated with traditional market research is to envision future markets rather than to research existing markets, what are the elements that are included of envisioning the market

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