Question: ( Chapter 5 ) As discussed in the WSJ articles by Jacob Gallagher and Kate Morgan, both plus - sized men and tech - savvy

(Chapter 5) As discussed in the WSJ articles by Jacob Gallagher and Kate Morgan, both plus-sized men and tech-savvy members of the Gen-Z are currently underserved. A) You are now the CMO of a plus-sized men's clothing line. Using what you learned from Chapter 5, how would you combine price, distribution, product quality, and promotional breadth to address the plus-sized men's clothing market? Give examples. B) If you were the CMO for a flip-phone manufacturer, would you use the high-promotion, exclusive distribution, broad quality, and broad price strategy illustrated in Figure 5-11? Why or why not? If not, what would you propose instead? Provide reasons for your answer.

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