Question: ( Chapter 5 ) As discussed in the WSJ articles by Jacob Gallagher and Kate Morgan, both plus - sized men and tech - savvy
Chapter As discussed in the WSJ articles by Jacob Gallagher and Kate Morgan, both plussized men and techsavvy members of the GenZ are currently underserved. A You are now the CMO of a plussized men's clothing line. Using what you learned from Chapter how would you combine price, distribution, product quality, and promotional breadth to address the plussized men's clothing market? Give examples. B If you were the CMO for a flipphone manufacturer, would you use the highpromotion, exclusive distribution, broad quality, and broad price strategy illustrated in Figure Why or why not? If not, what would you propose instead? Provide reasons for your answer.
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