Question: Chapter 5 Case Study 3 How Casper Woke Up the Sleepy Mattress Industry To what degree do you think Casper has disrupted the mattress industry?

Chapter 5 Case Study 3 How Casper Woke Up the Sleepy Mattress Industry


  1. To what degree do you think Casper has disrupted the mattress industry? To what degree did Caspers research about the mattress buying process resonate with you? Would you buy a Casper mattress? Why or why not?
  2. How has Casper established a unique position in the mattress industry? To what degree do you think its unique position is the basis of its early success?
  3. Are you surprised that Casper was able to generate so much excitement surrounding the process of buying a mattress? How did the company do that? Do you think the level of excitement and passion for buying a mattress could be translated to other non-tech industries?
  4. Why do you think Casper added a dog mattress? What other sleep-related products do you think Casper has in its pipeline?

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