Chapter 5 Case Study Assignment: Adis research on employee motivation and commitment

Having worked in the hospitality industry for more than ten years, Adi realized that employee productivity and service quality are suffering from lack of employee motivation and commitment to jobs. He therefore decided to conduct a survey with 200 employees, and investigate the relationship between employee motivation and commitment. He was particularly interested in finding out what motivates employees and how these motivational factors influence their commitment to their jobs. Adi identified different hotel properties in the city where he was studying and working. He also decided to include both budget and luxury hotels in his study according to convenience. When he was asked how he would select the employees who could potentially contribute to his study, he said he was planning to go to these hotels (budget and luxury) every evening at 8pm after he leaves work, and select the employees randomly.

Questions

• What are the sampling strategies that Adi proposed to employ?
• What are the problems associated with Adis sampling strategy?
• What advice could you give Adi to help him correct his sampling strategy?