Question: Chapter 5 : In analyzing perceptual maps, one question always on the marketer's mind is: a . Is my brand optimally segmented? b . Is

Chapter 5: In analyzing perceptual maps, one question always on the marketer's mind is:
a.
Is my brand optimally segmented?
b.
Is my brand experiencing holes?
c.
Is my brand optimally positioned?
d.
Is my brand targeted correctly?

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