Chapter 6: Branding

1. What is the difference between a brand and a company? Referring to relevant sections of the chapter, discuss how companies that own several brands (example: General Mills or LVMH*) or individuals that cultivate successful personal brands (example: Beyonce or Shaquille O'Neill differentiate them(selves) to their consumers?

2. What are two of your favorite product brands on social media? Referring to relevant sections of the chapter, what are some common themes you see in the content they post? Why do you think these brands post this type of content?

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