CHAPTER $6$: Consumer Decision$-$Making $*$The Traditional Consumer Decision$-$Making Process $($know the steps and what happens at each step, what the consumer does and what can the marketer do at each step to move the customer towards purchasing your product?$)*$Know terms $-$ Cognitive Dissonance, Churning, and its implications for marketers$*$Types of Consumer$-$Buying Decisions and Consumer Involvement $($routine$,$ limited and extensive decision$-$making$)*$ Decision$-$making rules lexicographic, conjunctive, and multi$-$attribute models