Question: Chapter 6 discusses different errors in survey research. What types of error would be most likely in each of the following circumstances? For each scenario,

Chapter 6 discusses different errors in survey research. What types of error would be most likely in each of the following circumstances?

For each scenario, briefly explain why.

-Asking respondents how much they spend on eating out in a year

-The researcher receives a very low response rate

-Please indicate your annual household income. $ _________________

-A questionnaire that is not computer coded, thereby increasing the complexity of inputting the questionnaire data into a database.

-In the pretesting of a questionnaire, a researcher finds that respondents perceive several of the questions as leading, and others as difficult to understand.

-A manufacturer of desserts tested a new five-minute dessert on working females. A marketing research firm was employed to measure consumer response to the dessert. The results of the survey were dismal. The manufacturer was sure the new quickie dessert would be appealing to working females. A follow-up focus group revealed that working females without children were not interested in the new idea, but working females with children were.

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