Question: Chapter 6 PORTER'S 5 FORCES assignment Michael Porter identifies five forces to determine the long - term attractiveness of a market or market segment. Using
Chapter PORTER'S FORCES assignment
Michael Porter identifies five forces to determine the longterm attractiveness of a market or market
segment. Using the "market" or "markets" the instructor gives you, please discuss each of the five
forces in detail as to that market.
TWO MARKET SEGMENTS TO ANALYZE:
Upscale Fine Dining Restaurant
Commercial and Residential Painting Company in Sioux Falls
THREAT OF INTENSE SEGMENT RIVALRY
THREAT OF POTENTIAL NEW ENTRANTS
THREAT OF SUBSTITUTES
THREAT OF BUYER'S GROWING BARGAINING POWER
THREAT OF SUPPLIER'S GROWING BARGAINING POWER
Based on your application of Porters forces, how attractive is each of those two previously discussed
businesses and why or why not is it attactive?
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