Chapter 6 sets forth a three step process for making a strategy. The last step is choosing strategic alternatives. Risk avoiding and risk seeking strategies are presented; risk avoiding and risk seeking strategies are inherent in the corporate, industry and firm level strategies presented towards the end of the chapter. Think about an organization you work for, have worked for or one you patronize. What strategy(ies) do you see used at the organization?

want to make paragraph about strategic alternatives; risk avoiding and risk seeking strategies for retail store but I dont know how to explain. Can you give me an example or guide me?

Exhibit 6.1 Three Steps of the Strategy-Making Process Step 1 Step 2 Step 3 Assess Need for Strategic Change. Conduct Situational Analysis. Choose Strategic Alternatives. Strengths Distinctive Competence Avoid Competitive Inertia. Izm320D -