Chapter $7$b$$Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Options:

$-$Asch phenomenon$$

$-$Brand community$$

$-$Community$$

$-$Consumption subculture$$

$-$Identification influence$$

$-$Informational influence$$

$-$Normative influence$$

$-$Online community$$

$-$Online social network site$$

$1.$ A community that interacts over time around a topic of interest on the Internet.

$2.$ Occurs when individuals have internalized the group$$s values and norms.

$3.$ A nongeographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm.

$4.$ Demonstrates the power of group consensus in decision making; Occurs when a na$$ve subject almost always agrees with the incorrect judgment of others.

$5.$ A web$-$based service that allows individuals to $(1)$ construct a public or semipublic profile within a bounded system, $(2)$ articulate a list of other users with whom they share a connection, and $(3)$ view and traverse their list of connections and those made by others within the system.

$6.$ Occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information.

$7.$ Characterized by consciousness of kind, shared rituals and traditions, and a sense of moral responsibility.

$8.$ A distinctive subgroup of society that self$-$selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

$9.$ Occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction.