Question: Chapter 7 discusses how managers can often find and exploit external, secondary data when the data they need to make decisions is not available within

Chapter

7

discusses how managers can often find and exploit external, secondary data when the data they need to make decisions is not available within company databases. This article describes how the ACA International, the association of credit and collection professionals, used external secondary data as part of a research effort.

The ACA published a white paper entitled, "Diversity in the Collections Industry: An Overview of the Collections Workforce." What do you think was the ACA's goal in publishing this paper and why is it important?

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