Chapter $7$ focused on IMS. An Integrated Marketing Strategy $($IMS$)$ is a comprehensive marketing plan based on a thorough evaluation of the online environment in which you compete, including an analysis of your customers, your competitors and digital marketing tactics. Explain two major tactics used in IMS and why they are important to marketers and advertisers. What are the pros and cons of each tactic you chose? Are there ethical questions with gathering personal information on customers?