Question: Chapter 7 Marketing 1. Identify the steps in the target marketing process. 2. List and explain the major demographic characteristics frequently used in segmenting consumer

Chapter 7 Marketing 1. Identify the steps in the target marketing process. 2. List and explain the major demographic characteristics frequently used in segmenting consumer markets. How does an organization determine which segment to target? 3. What is product positioning, and brand personality?

4. Complete the simulation Segmentation and Targeting.

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