Question: Chapter 7 marketing financial analysis Refer to the data shown in Figure 7.30 for a coupon istance for Kellogos Dr. Based on the information provided,

Chapter 7 marketing financial analysis Refer to the data shown in Figure 7.30 for a coupon istance for Kellogos Dr. Based on the information provided, calculate the breakeven in units (boxes of Rain Bran and the coupon redemption tate needed to breakeven on the coupon. What is the likelihood Kellogg's can obtain the necessary response rate? Explain why, Figure 7.30: Data for Raisin Bran Selling price to retailers $2.75 Contribution margin (%) 35% Coupons distributed 1,500,000 Cost of distribution (000) $21.00 Redemption processing costs $0.09 Coupon face value $0.50

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