Question: CHAPTER 7 Marketing Plan 1 6 9 2 ) Spend some time studying the Web site of ModCloth ( www . modcloth.com ) , an

CHAPTER

7

Marketing Plan

169 2)

Spend some time studying the Web site of ModCloth

(

www

.

modcloth.com

),

an online company that makes apparel products for women. Describe ModCloth's position strategy and its points of differentiation from its competitors.

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