Question: Chapter 7 Question 4 There are three general strategies for changing attitudes. Explain each, using, for illustration, consumers attitudes toward a fast-food chain of your

Chapter 7 Question 4

There are three general strategies for changing attitudes. Explain each, using, for illustration, consumers attitudes toward a fast-food chain of your choice (McDonalds, Burger King, KFC, etc.).

Your choice of fast-food brand:_________________

Strategy No

Explain what the strategy is and how it is going to change consumers attitudes

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