Chapter 7

Understanding and Applying What You Read

5. Identify economic conditions that would cause a buyer to project a decrease in sales.

12. List several internal and external factors that should be considered along with past sales records when forecasting sales.

14. How will holidays affect monthly sales forecasts from one year to the next?

18. Why is the 4-5-4 calendar used by retail buyers?

Analyzing and Applying What You Read

2. You have developed a sales forecast for men's suits that predicts a 20% increase in sales. Identify marketing strategies that could be utilized to reach that goal.

Chapter 9

Understanding What You Read

1. What is the goal of assortment planning?

8. When should increasing product lines not be practical for a store?

12. How does a store usually determine distribution of an assortment plan?

14. What are the objectives of establishing a model stock plan?