Chapter $7$

$*$ What is net profit margin?

$*$ What does asset turnover measure?

$*$ What is an income statement and what can it tell you?

$*$ What is COGS and why does it matter in retail?

$*$ What is Gross Margin in retail?

$*$ What does comparable$-$store sales growth measure?

Chapter $8$

$*$ Know what the key types of unplanned locations are $($central bus. district, freestanding sites$)$

$*$ Know what the key types of planned locations are $($shopping center, strip shopping centers, power centers, lifestyle centers, outlet centers, mixed$-$use developments, omnicenters$)$

$*$ Know what the key types of nontraditional locations are $($pop$-$up stores, store$-$within$-$a$-$store, kiosks$)$

$*$ What does zoning mean?

Chapter $9$

$*$ What is a Metropolitan Statistical Area $($MSA$)?$

$*$ What are the four factors affecting the attractiveness of an area?

$*$ What is traffic flow?

$*$ What is accessibility?

$*$ Know what cumulative attraction is

$*$ Understand what a trade area is

Chapter $10$

$*$ Know the difference between a Distribution center and a Fulfillment center

$*$ What$$s a stockout?

$*$ What is Direct Store Delivery and what types of companie$($s$)/($b$)$rands do it$?$

$*$ What$$s the difference between and pull supply chain and a push supply chain?

Chapter $11$

$*$ What is the objective of CRM$?$

$*$ What is share of wallet?

$*$ How is the data warehouse part of the CRM process?

$*$ What is customer lifetime value $($CLV$)?$

$*$ How effective are loyalty programs?

$*$ What is the customer pyramid and what do the different levels mean?

$*$ How does personalization work?

Chapter $12$

$*$ What is merchandise management?

$*$ Explain what GMROI is and how merchants use it

$*$ Know what staple and fashion merchandise categories are and examples of each

$*$ What is backup stock $($aka buffer or safety stock$),$ cycle stock and the difference between them