Question: ' Chapter 7's case study entitled, No-frills Ryanair faces test with Business Plus discusses target marketing in detail with a use case. After reading this

' Chapter 7's case study entitled, "No-frills Ryanair faces test with Business Plus" discusses target marketing in detail with a use case.

After reading this case study, answer in a minimum of 2-3 pages the following discussion questions

  1. What is the rationale behind Ryanairs decision to compete in the business segment?
  2. How attractive do you assess the business segment to be to Ryanair and why
  3. What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in following such a strategy?
  4. How can segmentation & positioning research help Ryanair succeed?

format: in 12PT FONT, minimum answer pages 2 + a reference/resources page are required

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