Question: CHAPTER 8 1 . Discuss the special challenges faced by companies when marketing products internationally. 2 . Companies large and small, across all industries are

CHAPTER

8

1 .

Discuss the special challenges faced by companies when marketing products internationally.

2 .

Companies large and small, across all industries are crowdsourcing product innovation ideas. Research

3

crowdsourcing campaigns that companies have used within the past two years. Were they successful, Explain

CHAPTER

9

1 .

Discuss the two new product pricing strategies and provide an example to illustrate each. Discuss the challenges faced by companies launching new products under each of these strategies.

2 .

Alicia is a self

-

employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter, advise Alicia on her options to increase overall sales.

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