Question: Chapter 8 1 . Explain forward and backward integration with the help of examples. 2 . Give three situations under which short - term contracts

Chapter 8
1. Explain forward and backward integration with the help of examples.
2. Give three situations under which short-term contracts with suppliers are beneficial.
3. Explain different components of external transaction costs.
4. Explain related and unrelated diversification strategies with the help of examples.
5. How is licensing different from franchising? State three differences.
6. Explain the difference between equity and non-equity alliances with the help of examples.
7. How are equity alliances different from joint ventures?
8. Explain with examples how a company can take leverage of existing core competencies in the existing and new markets.
9. Explain with examples how a company can take leverage of new core competency in the existing and new markets.

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