Chapter 8: Competitive Market Benchmark Analysis 69 Conduct a competitive market benchmark analysis for your industry. Follow the steps below. m X Competitive Market Benchmark Analysis of the Industry E 1. Identify the critical success factors and driving forces for your industry: 2. 4. 5. 10.70 Strategic Analysis for Healthcare 2. Identify the key broad categories for your industry: mo - omxm3. Within those categories, identify the key factors for your industry. Consider your company, identify your competitors, and complete the table using the matrix approach identified in this chapter. The categories chosen should be based on what is critical in the industry, E not simply on what your organization is doing well on. If an analyst chooses the issues on which the organization is doing well rather than those that are driving the industry X forward, the results will be skewed and the strategic opportunities will not be identified. E Your Competitor Competitor Competitor Category Organization 2 3 Industry 1 . a. b . d. e . g. 2. a. b. ? g (continued)Slidlegit Analysis for meauncare Your Competitor Competitor Competitor Category Organization 2 3 Industry 3 a. mu - numxm b. g. 4. g.\f74 Strategic Analysis for Healthcare Implications for Your Organization's Strategy: 1. N mu - numxm 3. 6. 10