Question: Chapter 8 discusses various measures to combine a potential project's profits (cash flow) in comparison with required investments. Some of the measures in the text

Chapter 8 discusses various measures to combine a potential project's profits (cash flow) in comparison with required investments. Some of the measures in the text are Accounting Rate of Return, Payback Period, Net Present Value, and Internal Rate of Return. For this assignment, briefly define and describe each of these measures and identify advantages and associated shortcomings of each.

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