Question: CHAPTER 8 EXERCISE Single-minded Proposition Instructions First, conduct online research on the furniture manufacturer Stickley. Read about Stickley's history. Learn about Gustav Stickley. Look at

CHAPTER 8 EXERCISE Single-minded Proposition

CHAPTER 8 EXERCISE Single-minded Proposition Instructions First, conduct online research on the furniture manufacturer Stickley. Read about Stickley's history. Learn about Gustav Stickley. Look at Stickley's product range on the company's website. Then, 1. Write a single-minded proposition that establishes and supports the company 2. Give rationale for the proposition, including why you choose your direction based on what you learned about the company 3. Provide explanation of how your proposition differentiates the brand from other furniture manufacturers and creates a unique position in the minds of consumers

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