Question: CHAPTER 8 exercise: Take a look at the 12 case studies you can find on the books website. What elements of online advertising would be

CHAPTER 8 exercise: Take a look at the 12 case studies you can find on the books website. What elements of online advertising would be relevant, or suitable, for each organization? Place them in a league table where the organization for which online advertising is most important at the top and the least important at the bottom.

Refer to the book with concepts or references at least twice.

BOOK: Digital Marketing: A Practical Approach -4th edition

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