Question: Chapter 8 : Order Management and Customer Service 1 . Give a definition of order management. 2 . What are the two phases of order

Chapter 8: Order Management and Customer Service1. Give a definition of order management. 2. What are the two phases of order management?3. Give a definition of customer service. 4. Customer service can be viewed or defined from three different perspectives, so to speak. What are they? 5. Give a definition of customer relationship management. 6. List the four basic steps in the implementation of the CRM process. 7. Within the Customer Segmentation Matrix, which segment contains the customers which are most profitable? What type of interactions should they be provided? 8. For customers that fall within the Cost segment of the customer segmentation matrix, what strategy should be used? 9. What is the difference between the order cycle and the order-to-cash cycle? 10. The OTC cash cycle is also referred to as Process D1: Deliver Stocked Product, in the Supply Chain Councils SCOR model. List the fifteen principal activities within the OTC cycle. 11. From a marketing perspective, what are the three levels of a product than an organization provides to its customers? 12. In terms of customer service, every incremental improvement in service will require some incremental level of investment from the supplier. Why is it impractical to provide 100 percent service levels? 13. What are the four distinct dimensions of customer service? 14. What are the basic outputs of logistics, and what performance metrics (from a buyers perspective) are used to track them? (These are also the five major outputs of order management that influence customer service).15. What are the four metrics that are widely used across multiple industries to measure the efficiency and effectiveness of product availability? 16. What does the metric of customer wait time (CWT) include? 17. Postsale logistics support (PLS) can take two forms what are they?

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