Chapter $9$Capstone Project

Would You Advise A Friend to Invest In This Company?

PURPOSE: This chapter outlines a capstone project that includes researching and analyzing a publicly$-$traded corporation of your choice.

In this project, you will use your understanding of financial accounting to analyze a company$$s financial statements. To prepare this analysis, you will use data from the Internet and organize it using $5$worksheets$.$ Then, you will communicate the results of your analysis in a detailed written report and highlight the results in a presentation. Accordingly, this project will help you build your critical thinking, technology, and communication skills.

You will be responsible for the following parts of this project:

Part $1$Written Report and Company Research $($Activity $108)$

Tell Me About Your Company: Choose a company to research. Write a brief description of your company, its industry, its products, and its markets.

Company News: Search for at least $2$major events that have affected your company or its industry over the past year.

Stock Market Activity: Summarize your company$$s market activity over the past $10$years$.$

Financial Statement Analysis: Prepare and analyze condensed, trend, and common$-$size financial statements for your company.

Ratio Analysis: Compute financial statement ratios for your company to analyze its profitability, efficiency, liquidity, and solvency. Compare to industry norms.

Research Summary: Would You Advise a Friend to Invest in This Company? Prepare a $2-$page written summary of your analysis and investment recommendation.

Research on Mcdonalds corporation