Question: Chapter 9 Developing a Brand equity measurement and Management System To develop sensitive tracking measures, marketers might need to phrase questions in a __________ way.

Chapter 9 Developing a Brand equity measurement and Management System

  1. To develop sensitive tracking measures, marketers might need to phrase questions in a __________ way.
  2. To get the most value from brand audits and brand tracking studies, firms need proper internal structures and procedures to capitalize on the usefulness of the brand equity concept and the information they collect about it. This system is called a _____________ __________ ____________ ____________. It is a set of organizational processes designed to improve the understanding and use of the brand equity concept within a firm.

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