Chapter $9$ discusses various creative strategies, appeals, and execution styles that can be used for advertising messages. Naimul Huq's TEDx Talk also discusses various marketing secrets$.$ For example, DASANI was able to use creative advertising to reposition the brand and make it the leading brand of bottled water as explained in Chapter $9.$ The company introduced an environmentally conscious package design for the plant bottle that had $100\%$ recycled paper with a peel$-$off, plantable seeded paper leaf.

a$.$ Evaluate the creative strategy used to position DASANI in the bottled water industry.

b$.$ Using the DASANI advertising execution techniques as a guide, develop a creative, sustainability focused strategy for one of the AGRI Venture products. Your advertising message can be a branding attribute, artistic depiction, video, text or jingle, or a combination.

c$.$ Describe the strategy.

d$.$ Discuss why you selected this particular ad execution technique.

e$.$ Discuss the rational and emotional appeal of the strategy and explain how the strategy differentiates your brand from competitors.