Chapter 9, Lecture 1

Instructions:

• Individual exercise, submit a response through Moodle.
• For clarity of response and context, include each question in the response.
• PDF document
• Uploads to Moodle have to be received by the start of the next class (48 hours).

What is your brand?

1. What are your priorities/goals and timeline? (career)
2. What are your unique selling propositions (UPS) in relation to your priorities/goals?

In marketing, the unique selling proposition also called the unique selling point or the unique value proposition in the business model, is the marketing strategy of informing customers about how one's brand or product is superior to its competitors

3. What is your brand?
4. Where are you branding yourself?
5. Who is your target audience
6. What do you want your target audience to know about you.
7. How do you display your UPS for your brand (brand traits), (professional, attend events, always dress to an audience, photos posted on social media, etc.)?