Question: CHAPTER 9: PREPARING FOR SUCCESS: THE PRE-APPROACH 1. Imagine that you are a sales rep for Hershey's chocolate products and your customers are grocery stores.

CHAPTER 9: PREPARING FOR SUCCESS: THE

CHAPTER 9: PREPARING FOR SUCCESS: THE PRE-APPROACH 1. Imagine that you are a sales rep for Hershey's chocolate products and your customers are grocery stores. One of your prospects said that he cannot carry the complete line of Hershey's Kisses because there isn't enough shelf space in the store. Conduct a short brainstorming session to identify ten ideas that might solve this prospect's problem. 2. Assume that donations to the Make-A-Wish Foundation are below expectations. The foundation's director of development has asked your class to identify ideas to increase donations in the next three months

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