Question: Chapter 9 SWOT Analysis: How to perform one for your organization Erica Olsen discusses how to conduct a SWOT analysis. This site provides a detailed

Chapter 9

SWOT Analysis: How to perform one for your organization

Erica Olsen discusses how to conduct a SWOT analysis. This site provides a detailed discussion of the SWOT framework.

Use with:

  1. Explain the distinction between strengths/weaknesses and opportunities/threats?

  1. What types of research and feedback are necessary to conduct a SWOT?

  1. How can the SWOT be transitioned into a plan for action?

  1. Does the SWOT analysis promote or impede creative strategic thinking? Explain.

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