Question: Chapter 9 What are the internal and external factors that you must consider while setting up a price? Discuss. When you evaluate the three major

Chapter 9

  1. What are the internal and external factors that you must consider while setting up a price? Discuss.
  2. When you evaluate the three major pricing strategies (namely value-based pricing, cost-based pricing, and competition-based pricing) you will see that each has strengths and weaknesses. However, according to your assessment, ideally, which one do you think is the strongest? Discuss and explain why.

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