CHAPTER INTRODUCTION Gap Responds Swiftly to Racist Comments CROWN 15,663 Follow To represent the diversity of its customers, Gap created an ad featuring Waris Ahluwalia, an GAP Indian-American designer and actor, and Quentin Jones, a Gap model and filmmaker. Much @Gap of the reaction was positive. Gap was founded in 1969 with a single store in San Francisco. We are but not everyone was happy committed to bringing you accessible style. with the portrayal. A graffitied facebook.com/gap version of the ad in a New York City subway included stereotypes of people wearing 1,431 312,906 FOLLOWINO FOLLOWERS turbans as bombers and taxi drivers When Gap learned of the offensive comments, the company said nothing directly about the controversy but published this statement Gap is a brand that celebrates inclusion and diversity. Our customers and employees are of many different ethnicities, faiths, and lifestyles, and we support them all. In addition, Gap changed its Twitter banner to the original image. Support for the company's response traveled throughout Twitter, with people thanking Gap and promising to shop the store for the holidays. Companies must embrace the increasing diversity of their employees and consumer base. Gap took a risk, and the outcome seemed to outweigh the temporary backlash. CHAPTER 2 Team and Intercultural Communication 37 3Ps Learning About Bangladesh > IN PRACTICE >>> PURPOSE As an employee at Gap, you're going to visit Bangladesh to conduct a brand standards training session to ensure consistency in all stores. Your manager asks you to prepare for your trip by researching the country using the categories in Hilton Worldwide's "Culture Wise" resource discussed earlier in the chapter >>>> PROCESS 1. How would you describe Bangladesh? What's important to know about its history, people, Jocation, and culture? 2. What common phrases and names will be important for you to know? 3. What do's and don'ts would help you be successful in your interactions with people? 4. What do you need to prepare for the travel: flights, hotels, getting around, and so on? 5. What business practices will you be sure to follow? PRODUCT Write an email to your manager summarizing your research. A Diversity Statement for Gap >> PRODUCT You produce the following statement, which you'll find at www.gapin.com/content/gapinc /html/careers/lifeatgap/diversity.html. Home Atout Careers eston Responudny nog Diversity As he company wow that appreciating the denty calony and parts of the world help We Gap Car Tananath Cure Old Navy Care pe care Athira Carros Embody paine Tutto cott shop For College Applicant Wie man cost to the state what's right and each with and respect Our Policies Our commitment today cd by we de base Equal Opportunity Employer We al panty by Alenge det DE CORE 2.digde om, at in pregy, national orgy pality status or any respotted by Bay premier Zero Means Lere Al Ghet meer -wherty spectroscogs to Weber Gwyn CARTESY OF BANE CHAPTER 2 Team and Intercultural Communication 57 CHAPTER INTRODUCTION Gap Responds Swiftly to Racist Comments CROWN 15,663 Follow To represent the diversity of its customers, Gap created an ad featuring Waris Ahluwalia, an GAP Indian-American designer and actor, and Quentin Jones, a Gap model and filmmaker. Much @Gap of the reaction was positive. Gap was founded in 1969 with a single store in San Francisco. We are but not everyone was happy committed to bringing you accessible style. with the portrayal. A graffitied facebook.com/gap version of the ad in a New York City subway included stereotypes of people wearing 1,431 312,906 FOLLOWINO FOLLOWERS turbans as bombers and taxi drivers When Gap learned of the offensive comments, the company said nothing directly about the controversy but published this statement Gap is a brand that celebrates inclusion and diversity. Our customers and employees are of many different ethnicities, faiths, and lifestyles, and we support them all. In addition, Gap changed its Twitter banner to the original image. Support for the company's response traveled throughout Twitter, with people thanking Gap and promising to shop the store for the holidays. Companies must embrace the increasing diversity of their employees and consumer base. Gap took a risk, and the outcome seemed to outweigh the temporary backlash. CHAPTER 2 Team and Intercultural Communication 37 3Ps Learning About Bangladesh > IN PRACTICE >>> PURPOSE As an employee at Gap, you're going to visit Bangladesh to conduct a brand standards training session to ensure consistency in all stores. Your manager asks you to prepare for your trip by researching the country using the categories in Hilton Worldwide's "Culture Wise" resource discussed earlier in the chapter >>>> PROCESS 1. How would you describe Bangladesh? What's important to know about its history, people, Jocation, and culture? 2. What common phrases and names will be important for you to know? 3. What do's and don'ts would help you be successful in your interactions with people? 4. What do you need to prepare for the travel: flights, hotels, getting around, and so on? 5. What business practices will you be sure to follow? PRODUCT Write an email to your manager summarizing your research. A Diversity Statement for Gap >> PRODUCT You produce the following statement, which you'll find at www.gapin.com/content/gapinc /html/careers/lifeatgap/diversity.html. Home Atout Careers eston Responudny nog Diversity As he company wow that appreciating the denty calony and parts of the world help We Gap Car Tananath Cure Old Navy Care pe care Athira Carros Embody paine Tutto cott shop For College Applicant Wie man cost to the state what's right and each with and respect Our Policies Our commitment today cd by we de base Equal Opportunity Employer We al panty by Alenge det DE CORE 2.digde om, at in pregy, national orgy pality status or any respotted by Bay premier Zero Means Lere Al Ghet meer -wherty spectroscogs to Weber Gwyn CARTESY OF BANE CHAPTER 2 Team and Intercultural Communication 57