chapter nine

answer it then

Chapter 9 focused on consumer transparency and the use of social platforms with location layers in marketing. After reading the chapter, select TWO geo social tools and ONE ratings and review tools and discuss their importance to online brand management. Also, include in your discussion the ethics of utilizing this strategy in maintaining the relationship with consumers. Your discussion must include a specific brand/product, etc. and how they successfully utilize these social media tools. Research is required in support of your initial response. Chapter 9 focused on consumer transparency and the use of social platforms with location layers in marketing. After reading the chapter, select TWO geo social tools and ONE ratings and review tools and discuss their importance to online brand management. Also, include in your discussion the ethics of utilizing this strategy in maintaining the relationship with consumers. Your discussion must include a specific brand/product, etc. and how they successfully utilize these social media tools. Research is required in support of your initial response