Question: Chapters 9 , 1 0 , 1 1 : The Four Ps The Product PART A: Classifying Consumer ProductsConsumer products can be classified into different
Chapters : The Four Ps The Product PART A: Classifying Consumer ProductsConsumer products can be classified into different types, in order to better understand their consumers behavior and to assist in supporting their marketing mix. Your task in this activity is to appropriately classify the following list of products.Product ClassificationUse above scaleStereoBEggsAA new carAA used carBCell phoneAComputer gamesBRolex watchBNewspaperAHot coffeeAA tennis racquetBLuggageBLife insuranceA haircutChoose an itemClothesChoose an itemCan of soupChoose an itemFlowersChoose an itemMovie on NetflixChoose an itemA soft drinkChoose an itemJewelryChoose an itemWidescreen TVChoose an item.QUESTIONIn what ways could a marketer benefit from this classification system? In other words, how does it help guide them in their marketing activities?Click or tap here to enter text.
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