CHCCOM003 Workplace/Practical Task Part Two: Communication Strategy / Implement communication strategy / Evaluation process

Case study 1

Read the following case study, then answer the questions on the right.

You have been asked to develop a communication strategy to promote a new program to potential participants. The program will work specifically with Aboriginal and Torres Strait Islander peoples.

Use formal addresses when interacting with older people and Eldersor ask them how they wish to be acknowledged. Always wait your turn to speak. It is important to be a good listener and not to talk over anyone. Avoid direct criticisms of specific individuals.

1- What process would you use to adapt existing communication strategies?

2- What are the legal and/or ethical consideration?

3- Explain why it is important to identify existing organisational communication protocols and etiquette when developing communication protocols.

4- What types of resources would you prepare to implement the new strategy?

Case Study 2

Read the case study, then answer the questions on the right.

Your organisation has just developed a communication strategy for promoting the organisation and programs on social media including Facebook, Twitter and Instagram.

The strategy outlines the following:

• The purpose and objectives of the strategy, which is to promote the organisation to current and potential clients and to increase engagement with these stakeholders.
• Who will be involved in implementing the strategy
• The digital media that will be used, which is Facebook, Twitter and Instagram
• Relevant legislation and standards, which relate to privacy, discrimination, informed consent, duty of care.

5- Develop one protocol to implement this strategy.

6-Describe how you will present this protocol to your team members.

Read the case study, and then answer the question on the right.

Twelve months ago your organisation implemented a new communication protocol to guide the development of information resources. You have been asked by the CEO to evaluate how well the new protocol is working.

7-Explain the evaluation process you would follow.