The fundamental benefit a customer gains from a product or service is called: a). The core product/service.
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Question:
The fundamental benefit a customer gains from a product or service is called:
a). The core product/service.
b). The actual product/service.
c). The virtual product/service.
d). The augmented product/service
Related Book For
Entrepreneurship Starting and Operating A Small Business
ISBN: 978-0133935608
4th edition
Authors: Steve Mariotti, Caroline Glackin
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